According to research, 55% of UK Construction workers will have a mental health problem in their lifetime.

This is more than double the national average.

This is why we sent over 10,000 innovative beer mats to 17 pubs in Ceredigion with the aim of reducing the barriers that typically prevent males in industrial occupations from seeking mental health support, such as scaffolding, plumbing, construction and more.

Because mental health conversations can happen anywhere, including the pub.

Mental Health Beer Mats
Don't Bottle It Up Beer Mat
Reach Out to Help Out Beer Mat

There were four different types of beer mats, each with a tailored message and a representative visual.

The back of each beer mat features a QR code that directed people to a webpage that provided details of where people can go for mental health support, both in Ceredigion and across the country.

This campaign was sponsored by MW Scaffolding and LEB Construction, two organisations local to Ceredigion that were delighted to be able to send the message to their sector that no one should have to face their struggles alone and that help is out there.

Beer Mat saying 'you don't have to fix anything on your own'
1 in 4 Beer Mat

Kevin Roberts of MW Scaffolding said “We’re excited to be on board with this project. We know the effect that poor mental health can have on the people in our industries and we’re grateful for the chance to share the message that help is out there.”

Luke Baker of LEB Construction said “We are delighted to have been able to partner with Mental Health Monster to raise awareness of mental health and their latest campaign to increase awareness within the trades is something we wanted to support. LEB Construction have a trained Mental Health First Aider in the company and make the well-being of our people a priority. On a personal level I lost one of my closest mates last Christmas to his struggles with poor mental health, so this is very important to me.”

Mental Health Monster Beer Mat Collection

We have targeted construction workers with this particular project because, generally speaking, these individuals are less likely to seek mental health support than the general population for a number of reasons.

One being that traditionally masculine stereotypes promote the idea of male independence and that men should therefore deal with their issues alone. There are also a lot of misconceptions about what mental health support looks like.

This campaign sought to reverse these ideas by stimulating mental health-based conversation around the topics with tailored messaging.

We believe that everyone deserves the necessary toolkits to be able to look after their mental health and are committed to sharing this information in the ways that certain groups are most likely to receive it, whether they feel like they need it or not.

These types of projects really excite us because they represent a chance to have a direct impact on people. We’d urge everyone that sees it to share it because you never know who may need the information. Expect more of this targeted approach from us and look forward to seeing us in the places that traditional mental health campaigns may not go.

Don't Bottle It Up Beer Mat
Why do we always say ‘don’t bottle it up’? To put it simply, it’s because talking helps. Sharing our troubles with others has been shown to reduce feelings of distress, provide valuable validation, reduce feelings of loneliness, help us to problem solve and so much more. All whilst helping us to understand and separate our thoughts. Not everyone will always understand or be helpful, so it is important to empty your bottle with people that you are comfortable with.
But when we talk about these things, we also open the door for others to do so.

Sometimes offering an open ear can make all the difference to someone in their time of need.

So why not reach out to someone to reassure them that you’re there.

You never know just how much being there to listen can help out.

This one is a play on words of something else that has featured in pubs, but you can ask Rishi Sunak about that.

Reach Out to Help Out Beer Mat
1 in 4 Beer Mat
A widely discussed statistic that may seem scary when you first look at it.
But is it scary?
Or does it show that mental health problems are common and that we’re not alone in battling them?

Even the most qualified mechanics in the world need the tools to fix a car. Even the greatest athletes in the world still need a physio to help with their injuries. Even the most healthy people in the world still need a doctor. We may be our own experts, but that doesn’t mean we have to resolve our issues alone.

Based on research from Long, Lynch and Moorhead ( that suggests males are more likely to look after their mental health if it is viewed as ‘problem solving’.

Beer Mat saying 'you don't have to fix anything on your own'